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Chadley Hollas presented on agritourism in the US at the 2026 Global Agritourism Conference in Aberdeen, Scotland.
Here you'll find links to the resources from that talk.
Questions? Email me!
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The US Census of Agriculture separates "agritourism and recreational services" from direct-to-consumer sales. But selling apples and offering a hayride are often part of the same visit. How we draw that line shapes billions of dollars in data.
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From fee-hunting ranches in Texas to pick-your-own in Vermont, agritourism looks different in every corner of the country. New research by us and our colleagues maps agritourism accurately and explores what geographic patterns can tell us about opportunity.
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The USDA Census of Agriculture is the best national snapshot we have in the United States. Updated every five years, it tracks agritourism revenue and direct farm sales across all 50 states, and the 2022 numbers tell a very interesting growth story.
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Agritourism income in Maine doubled between recently, and 20% of all farm sales go directly to consumers. With a coordinated statewide ecosystem behind it, Maine is one of the most interesting models in the United States right now.
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Do you have questions about the data, the presentation, or agritourism in the United States or in your region?
I'd love to connect.